Research: iPhone market share is increasing in the Netherlands

The iPhone’s market share on the Dutch smartphone market has continued to grow. About 36 percent of Dutch people currently own an iPhone. The share of market leader Samsung remains stable: 43 percent of Dutch smartphone owners have a Samsung device.

Telecompaper reports this based on a survey among more than 17,000 Dutch people aged 16 to 80 years old. In the first quarter of this year, more than 5.6 million Samsung smartphones and almost 4.7 million iPhones were in use in the Netherlands.

According to Telecompaper, Samsung’s market share remains stable, while Apple’s has grown in recent years. In 2018, 30 percent of all Dutch people indicated that they had an iPhone, but this has now risen to 36 percent.

Of iPhone owners, 8 percent use a model from the iPhone 13 series. Half of all iPhone owners still use an iPhone model that is four years or older.

Samsung Galaxy S most popular

More than one in three (36 percent) of Samsung owners has a device from the Galaxy S series. The Galaxy S10 from 2019 is still the most used device among Samsung users.

One in five Samsung owners uses a model from the Galaxy A5 series. “Samsung also appears to have done good business in recent years with its Galaxy A5 series, which now also includes recent devices such as the Galaxy A53 and Galaxy A52 ,” according to Telecompaper.

Old Samsung phones no longer supported

Twelve percent of Dutch people with a Samsung phone use a Galaxy S that is four years or older, such as the Galaxy S7, S8 or S9. These devices are no longer supported by Samsung with software and security updates. According to Telecompaper, this shows the ‘fragmentation problem that Android faces’. Users of old phones are sometimes no longer able to use or update certain apps and are increasingly exposed to security risks because they no longer receive updates.

Since the Galaxy S22 , which was released in February, Samsung has promised four years of Android updates and five years of security updates for major devices. Apple currently supports iPhone models released since 2015 with iOS 15 , the latest version of iOS.

Huawei, Oppo and Xiaomi

Other brands’ phones have much smaller market shares. For example, just under 5 percent of Dutch people still use a Huawei device, although Huawei’s sales figures have collapsed due to the American sanctions against the company. Telecompaper measures which brand of telephone people are currently using and not the number of devices sold.

Oppo, Motorola and Xiaomi all have a share of more than 2 percent in the Netherlands. This is followed by OnePlus, Nokia, Sony and LG.

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