The definitive copywriting secret experts hides

There is a great reason if you can break down the price (especially when you’re selling something expensive) into smaller daily or monthly amounts.
This is to show them how little they need to invest to solve their pains and achieve their desired outcome.
I’m assuming you’re going to offer a product with REAL value, so you should provide a no-brainer guarantee. At the very minimum, it should be a full refund if your buyer is not satisfied, or not seeing the results you promised. There is no recommended minimum guarantee period… you could give a 30-
day, 60-day, or even a 365-day guarantee.
If you’re worried about people ripping you off… be assured that such potential losses are relatively negligible… compared to the amount of sales that you can get with an irresistible guarantee.
If you wish to reduce potential rip-offs, you can include a quick qualifier to
discourage the not-so- serious people from getting your product, for example:
‘If you’re not 100% serious and ready to do some REAL FOCUSED WORK to transform your stagnant business (in other words, if you’re just looking for an easy shortcut), then this coaching program is not for you.’
The point is, if your product is awesome, you should not hesitate to give a money back guarantee. Tell your readers that you’re the one bearing ALL the risk by offering your no-question-asked money back guarantee.
You can also give away some free bonuses which are relevant to your core offer to help close the sale. Just don’t throw in some random low quality freebies that will cheapen your offer.
Tell your readers about the real value of the bonuses that you’re offering… and they would only get those bonuses from you if they buy your product today.
Last but not least, don’t forget to include a powerful P.S. Some believe that the P.S. is the second most read part in a sales letter.
Due to our ever-decreasing attention span, many people have the tendency to skip all the way to the bottom (even after reading your captivating headline) — to check out your offer right away.
That is why you should always end your sales letter with a powerful P.S. – where you repeat the main benefits of your products, state your offer’s deadline, and remind them of the potential transformation they can experience by getting your product. This is just one way of assembling your sales letter. Remember to check out The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula
Ever) by elite copywriter and marketer Joanna Wiebe.
ii. Getting Targeted Traffic
The next thing to do is to put your irresistible offer in front of your targeted audience. To do this, you need to learn how to utilize 3 types of online traffic:
traffic you control, traffic you don’t control, and traffic you own

Elite marketer Russell Brunson explains in details the 3 types of traffic in his amazing Dotcom Secrets book (you should get this FREE BOOK here if you’re SERIOUS about learning the indispensable fundamentals and core strategies of online marketing)
-Traffic you control: The traffic you pay for, e.g. Google ads, Facebook ads,
banner ads, email solo ads, etc.
Your goal here is to convert this ‘traffic you control’ into ‘traffic you own’.
You do that by sending them to a squeeze page (or lead capture page) — where your target prospects give you their emails in exchange for a lead magnet (e.g. a free eBook that helps them solve a specific problem).
These targeted prospects will then be added to your email list and become the ‘traffic you own’… because now you can communicate with them through emails, whenever you want. We’ll talk more about effective email marketing in a little while.
Traffic you don’t control: This comes mainly from searches on Google, Bing or Yahoo — so it depends on your search engine optimization (SEO) efforts.SEO is a long-term traffic strategy that you should invest in, but we’ll not be discussing it here today. You can learn the fundamentals of SEO in this great article by world class marketer Neil Patel here: SEO Made Simple: A Step-By- Step Guide.
Besides Google, the free traffic you get from social media platforms such as Facebook, Twitter, LinkedIn, etc. are also considered the traffic you don’t control.
Similarly, your goal should be to convert these prospects into ‘traffic you own’, by directing them to your squeeze page, offering them your lead magnet, and adding them to your email list.
-Traffic you OWN: As mentioned above, you need to direct the right people (from both traffic you control and traffic you don’t control) to your offers…

convert as many of them into traffic you own (adding them to your email list) — and ultimately into your buyers and repeat customers.

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